Low-profile, behind-the-scene geniuses often find themselves in the shadow of their illustrious work.
Roque “Rox” Balaoro Santos, in-house music producer and
songwriter for giant record label Star Music, is one certified
example—an underrated achiever silently doing stuff only the real
That he scored two consecutive “Best Selling Album” plums from Awit Awards as producer makes him an industry dark horse.
“I am in love with the art of creating records, writing
songs, and bringing out the best in the artists I’m working with,”
shares Rox who came on board in 2007 and fast-became a prolific record
producer and songsmith from the talent-laden group ABS-CBN Creatives.
As songwriter, he co-wrote the phenomenal hit “Boom Panes”
by comedian Vice Ganda, as well as the latter’s “Wag Kang Pabebe.” He
also penned the radio favorites “Ngayong Alam Ko Na” by Liezel Garcia
and “Now We’re Together” by Bailey May of Pinoy Big Brother fame.
The lists of musical artists he has handled and original
songs he contributed for them to sing are proof of his strong grip on
industry-level professionalism and pop sentimentality.
He wrote “Pag-Ibig Ko’y Ikaw” for Martin Nievera, “Only With You” for
Toni Gonzaga, “Sana Ngayon Ang Kahapon” for Angeline Quinto,” “Buhay
Ko’y Ikaw” for Vina Morales, “Paskong Puno Ng Kasiyahan” for Juris
Fernandez, among others.
With credential and credibility empowering his every step in the
control room, Rox likewise spelled his magic touch in the field of
movies, soaps, and TV commercials.
He provided “Akin Ka Na Lang” for “My Illegal Wife,” “Karakaraka” for
“Bromance” and the theme for “The Amazing Praybet Benjamin.”
For TV, he is behind the theme songs for “Annaliza,” “The Love Story
of Kang Chi,” “Pretty Man,” “I Do” and others, having collaborated with
singers Roel Manlangit, Kathryn Bernardo, Juris Fernandez and other
noted voices and faces today.
Several brands have also gained more grounds because of his talent,
having crafted the main theme campaign for ABS-CBN mobile (“Unlimited
and Free” by Daniel Padilla), jingle for Rejoice (“Gandang Filipina,
Gandang Natural”), and that for Alaska (“Change for the Better”).
Rox points out, “The key is to not stop learning and be professional
all the time. You can’t put in some half-baked material and hope they
become hits. You quietly produce the hits. ”
True enough, the finish products under his care are almost always
assured of making the hit parade. His decorated track record shows he
can churn out albums that turn into gold and even platinum.
Daniel Padilla’s “DJP” reached Platinum a staggering four times while
the debut hit thrice; then the current year’s release already climbed
to double Platinum status. Having said this, albums he produced for
Richard Yap, Kim Chiu, Kathryn Bernardo, Vice Ganda, Xian Lim and
Enchong Dee all reached the Platinum plateau.
Soundtrack and compilation albums Rox worked on mostly became Gold,
too, like the “Juan Dela Cruz”, “Walang Hanggan’,” and “Be Careful With
My Heart” soundtracks, as well as compilations of movie themes and past
As a multi-awarded professional, Rox received a handful of Catholic
Mass Media Awards, beginning with Best Inspirational Album trophy for
“May Bukas Pa (Conversations of Bro and Santino)” during the Awards’
This year, he bagged the MYX Music Awards’ “Favorite Song of the
Year” for Daniel Padilla’s “Simpleng Tulad Mo,” then collected trophies
from the MOR Pinoy Music Awards after scoring “Album of the Year” for
“Himig Handog P-Pop Love Songs,” “Dance Hit of the Year” for Enchong
Dee’s “Chinito Problems,” and “LSS Hit of the Year” for “Boom Panes.”
At the 7th PMPC Star Awards for Music, “Boom Panes” won Best Novelty
Song of the Year, “Himig Handog P-Pop Love Songs was picked “2015
Compilation of the Year”, and “ADA The EDM Diva” had been cited “Best
Boom! Rox Santos is a real deal. And there you have the records to show.